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Hallmark your PR campaign.
February 15, 2012
Every year when Valentine’s day comes around, you hear the complainers and people who say that it’s just a faux holiday created by Hallmark. It may be so, but wasn’t it ingenious? PR people have created a tactic so that corporations can revel in the same kind of victory as Hallmark. “Declaring a Day” is a great way for causes to promote awareness and get …