TST Insights

Best practices for any media interview.

  So you have an interview lined up with the media. Now what? Well, you definitely don’t want to be unprepared for it. Typically you’ve probably done your research on the reporter to get enough to know what they cover but we always recommend covering your bases (and your a**) before the interview. Here are […]

Pitching journalists. 5 Tips to remember.

Pitching media has always been our forte and while the methods have changed here and there, the core of pitching remains the same. Diligence is what’s needed to get the job done. We often get people asking us how and why we are so successful at placing stories. While sometimes we make it look like […]

6 Ways Startups Can Leverage Events For Media Coverage

I’ve worked with many startups that want to talk about news or tell me that they are going to an event in a similar time frame to major milestones or news. When I suggest that they take meetings at the event, many times they don’t even realize that you can strategically plan to use the […]

PR Myths uncovered

Many people think that public relations is a glamorous profession with a bunch of people “spin” stories, networking and eating/drinking at fancy restaurants. While there may be publicists like that out there, in general we beg to differ. In our world, PR people are the unsung heroes in the background that make your brand stand out (well the good […]

5 things to consider BEFORE crowdfunding

I have many conversations about crowdfunding on a regular basis. Half of what I do is educate companies on what it takes to crowdfund. While many campaigns like Axent, 3Doodler and Oculus Rift, make it look like crowdfunding is some magic that will get you a million dollars, it is actually much more detailed and […]

Creating a buzz when you have no news!

Do you feel like your brand is in a news drought? Many clients approach us with the intention of creating some kind of brand awareness in a time where they don’t actually have much to say as far as news. It’s not easy to create news, but there are some creative ways that you can insert […]

5 easy tips for your press release headline.

It’s not easy to grab people’s attention. It’s even harder to grab the attention of media targets that you want to get to write about you, your company or your product. A good place to start is the headline. Your headline should have key elements to grab attention and insight action. Here are 5 tips […]

How to select the PR option that’s right for you…

If you’re not familiar with the PR environment then Startup PR can be challenging. Often times to avoid extra cost you may think you can do it yourself. Here’s a secret: You CAN do it yourself! The problem is knowing what to do and having the time to follow up, which is…you guessed it, practically […]

Media doesn’t care about your (very important) press release/news. 5 reasons why.

Almost every startup has enough passion about their company to feel like it’s one of the greatest innovations on the market and sometimes. When the company is your life, we’ve found that sometimes it’s hard for clients to see outside that cloud. Its great for investor meetings and raising money, but when it comes to […]

5 Tips To Get Your Next Press Release Covered

Do you ever wonder why no one is picking up your press release? It may not be that big of a mystery. While news about your company may be exciting, the positioning, messaging and real newsworthiness is very important to the media. Media is looking for a new perspective, innovation and something readable. While the […]