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The Hot List: Startups reporters and how to get to them
Before diving into the who…let’s talk a little about the how. How we approach journalists with our stories is even more important than identifying the reporter, because if you don’t come correct, you’ll never get a response. So, let’s review a few pitching basics...
The Do’s and Don’ts of Chat GPT for PR
PR people are loving Chat-GPT just as much as anyone and for a short minute we thought it may even been a content creation killer, helping teams create content without input from communication experts. However, the truth is Chat GPT has simply become a useful research...
6 Tips to Create Content with SEO in Mind
Is Optimizing Your Content for Search Engines Really That Important? Absolutely! In fact, if you’re not creating content with search engine optimization (SEO) in mind, you’re giving up the opportunity to drive new traffic to your website. SEO is more than simply...
5 Tips to write an effective press release
The question comes around every so often: Is the press release dead? It’s not, but you may be using it the wrong way, and that’s going to cost you coverage. For many startups, a press release is the first foray into PR. It’s one of the most used PR strategies, but...
IS CROWDFUNDING RIGHT FOR ME? 5 THINGS TO CONSIDER BEFORE GETTING STARTED
So you’re thinking of crowdfunding your next launch because you’ve seen it be successful for other products or “competitors”, but how do you know if crowdfunding is right for you? It is not going to work for everyone and after working with more than four dozen...
GET PRESS FOR YOUR SALES: SUBMIT YOUR PRODUCTS FOR BLACK FRIDAY
Did you know that you can get press for your special sales? Holiday gift guides are not the only way to get product recognition during the holiday season. Consider all the holidays when you are pitching hard products during the holiday. That’s right, now that...
10 CRITICAL TIPS ON NAVIGATING SUCCESS AT CES
It’s that special time of year where we start thinking of the consumer technology’s industry’s big show. C. E. S. That may strike fear into the hearts of some. To be honest, just thinking about it makes me tired, but it is one of the most exciting ways to kick off a...
5 THINGS TO KNOW ABOUT YOUR NEW PR JOB
So you want to work in public relations because you’ve heard so many exciting things about it, but do you REALLY know what it’s all about? Public relations can send you on a rollercoaster of emotions. It may also break you. This high-stress, fast-paced environment...
NAVIGATING IN-PERSON EVENTS IN THE NEW YEAR
Wow...it’s been a confusing couple of years where we have been restricted across the world. We know we are still getting around all of our personal feelings about that, but in the meantime, the world is opening back up for in-person events, with many events having...
GETTING READY FOR GIVING TUESDAY
As we know in the Holiday circuit, Giving Tuesday comes around every Tuesday after Thanksgiving. This year it will be November 30th, so getting ready now is ideal. It can be another great time to generate buzz for your business. We have created some awesome charitable...