The PR Playbook
The PR Playbook shares secrets to PR life that have never been told all the way down to what to expect from your agency. This no BS approach to PR, provides real tools, insights and feedback from journalists as well as unveiling the best ways to navigate through the world of PR as a startup. The PR Playbook breaks down key areas of PR and provides practical guidelines to help you create and execute a winning PR strategy. This is a must read for any entrepreneur or startup that is interested in learning more about PR or executing a PR strategy.
The PR Playbook includes the following chapters:
Foreword – Introduction by Dylan Tweney of Tweney Media (former EIC of Venturebeat)
Chapter 1 – The Definition of PR and why you need it.
Chapter 2 – What you need to roll out a successful PR campaign
Chapter 3 – Avoid a false start: What not to do when launching
Chapter 4 – When to hire a PR Agency /Freelancer
Chapter 5 – Working together to achieve ROI
Chapter 6 – Managing Expectations of your internal PR rep, agency or freelancer
Chapter 7 – How startups can leverage Crowdfunding
Appendix – Templates, PR Resources, Tips & Tricks
Most startups do not have the bandwidth and resources to hire a powerhouse PR agency, but creating an internal design to execute PR shouldn’t be impossible.
In this book, TST principle, Ronjini Joshua, guides you through the process of understanding PR, the media landscape and executing a strategy as long as it makes sense to stay in-house. Depending on your resources and after you have a solid plan in place, this book will also help you select the right agency or freelancer for you.
The workbook edition will guide you through key areas that make PR effective. You can also follow our blog for regular insights into PR, tips, and tricks.