Best practices

Creating a buzz when you have no news!

Do you feel like your brand is in a news drought? Many clients approach us with the intention of creating some kind of brand awareness in a time where they don’t actually have much to say as far as news. It’s not easy to create news, but there are some creative ways that you can insert […]

5 easy tips for your press release headline.

It’s not easy to grab people’s attention. It’s even harder to grab the attention of media targets that you want to get to write about you, your company or your product. A good place to start is the headline. Your headline should have key elements to grab attention and insight action. Here are 5 tips […]

How to select the PR option that’s right for you…

If you’re not familiar with the PR environment then Startup PR can be challenging. Often times to avoid extra cost you may think you can do it yourself. Here’s a secret: You CAN do it yourself! The problem is knowing what to do and having the time to follow up, which is…you guessed it, practically […]

Media doesn’t care about your (very important) press release/news. 5 reasons why.

Almost every startup has enough passion about their company to feel like it’s one of the greatest innovations on the market and sometimes. When the company is your life, we’ve found that sometimes it’s hard for clients to see outside that cloud. Its great for investor meetings and raising money, but when it comes to […]