product launch

5 things to consider BEFORE crowdfunding

I have many conversations about crowdfunding on a regular basis. Half of what I do is educate companies on what it takes to crowdfund. While many campaigns like Axent, 3Doodler and Oculus Rift, make it look like crowdfunding is some magic that will get you a million dollars, it is actually much more detailed and […]

5 easy tips for your press release headline.

It’s not easy to grab people’s attention. It’s even harder to grab the attention of media targets that you want to get to write about you, your company or your product. A good place to start is the headline. Your headline should have key elements to grab attention and insight action. Here are 5 tips […]

Media doesn’t care about your (very important) press release/news. 5 reasons why.

Almost every startup has enough passion about their company to feel like it’s one of the greatest innovations on the market and sometimes. When the company is your life, we’ve found that sometimes it’s hard for clients to see outside that cloud. Its great for investor meetings and raising money, but when it comes to […]

Crowdfunding essentials: 5 Things campaign must have for success.

There are a lot of articles the outline what is needed for crowdfunding, but I find them to be very overarching and not specific enough. Crowdfunding is not what it used to be and it’s definitely not as easy as just creating a campaign and making it go live. Crowdfunding campaigns have become a more […]