public relations

Pitching journalists. 5 Tips to remember.

Pitching media has always been our forte and while the methods have changed here and there, the core of pitching remains the same. Diligence is what’s needed to get the job done. We often get people asking us how and why we are so successful at placing stories. While sometimes we make it look like […]

6 Ways Startups Can Leverage Events For Media Coverage

I’ve worked with many startups that want to talk about news or tell me that they are going to an event in a similar time frame to major milestones or news. When I suggest that they take meetings at the event, many times they don’t even realize that you can strategically plan to use the […]

PR Myths uncovered

Many people think that public relations is a glamorous profession with a bunch of people “spin” stories, networking and eating/drinking at fancy restaurants. While there may be publicists like that out there, in general we beg to differ. In our world, PR people are the unsung heroes in the background that make your brand stand out (well the good […]