The Silver Telegram was tasked with driving traffic and support to the AfterShokz Trekz Titanium crowdfunding campaign. Our primary media outreach strategy included media relations through phone and email to tech, gadget, crowdfunding, lifestyle, and fitness press. TST also managed video production and photo shoots for the new product.
The Silver Telegram coordinated a media review program with Bluez/Bluez 2S sample units to drive coverage to support the campaign.
The Silver Telegram also reached out to fitness blogs and influencers to help promote the campaign through an affiliate program. In addition, to gain optimal support for the campaign, The Silver Telegram helped guide a relationship with Indiegogo to gain ad support, newsletter support and beyond.
The campaign achieved more than 80 pieces of coverage including features in ABC, Business Insider, CBS, CNET, Digital Trends, Engadget, FOX News, Gizmag, Lifehacker, Marie Claire, Men’s Health, Slashgear and many more…