The Silver Telegram was tasked with driving traffic and support to the cuddle+kind campaign. Our primary outreach strategy included connecting cuddle+kind with the Indiegogo team, media relations through phone and email to lifestyle, local, parents, bloggers and crowdfunding press.
The Silver Telegram coordinated a media review program with cuddle+kind sample units to drive coverage to support the campaign. The Silver Telegram also reached out to blogs and influencers to help promote the campaign as well.
The Campaign reached 1431% of its goal with media coverage in national and international publications across the Canada, the US and UK. The campaign was also selected as an Indiegogo staff favorite campaign and is often used as a positive example of social good campaigns for the platform.