The Silver Telegram was tasked with driving traffic and support to FreeWavz’s Kickstarter campaign and public relations efforts. We were brought on after the campaign had already launched. Our biggest challenges was the late start and no access to a prototype or sample of the product. Our primary outreach strategy included media relations through phone and email to tech, gadget, fitness, lifestyle, crowdfunding, wearbles and business publications.
FreeWavz has gained the attention and anticipation of top tier media across the country over the past year. The team issued four press releases over five months and attended two major industry events to garner more than 75 pieces of coverage with no review/sample units available to test.
Coverage included FOX News, Mac Observer, Mashable Newsweek, Techlicious, WIRED among others.