press release

Be personal, clear and concise…Pitching tips from Endgadget’s Dana Wollman

Dana Wollman has been covering the tech industry for a decade. As the Executive Editor of Endgadget and a regular guest on several major news outlets, she’s revered as an industry expert. In this interview with TST, she shares what makes her read a pitch, why she loves covering tech, and why you shouldn’t always […]

5 easy tips for your press release headline.

It’s not easy to grab people’s attention. It’s even harder to grab the attention of media targets that you want to get to write about you, your company or your product. A good place to start is the headline. Your headline should have key elements to grab attention and insight action. Here are 5 tips […]

Media doesn’t care about your (very important) press release/news. 5 reasons why.

Almost every startup has enough passion about their company to feel like it’s one of the greatest innovations on the market and sometimes. When the company is your life, we’ve found that sometimes it’s hard for clients to see outside that cloud. Its great for investor meetings and raising money, but when it comes to […]

5 Tips To Get Your Next Press Release Covered

Do you ever wonder why no one is picking up your press release? It may not be that big of a mystery. While news about your company may be exciting, the positioning, messaging and real newsworthiness is very important to the media. Media is looking for a new perspective, innovation and something readable. While the […]