public relations

Be personal, clear and concise…Pitching tips from Endgadget’s Dana Wollman

Dana Wollman has been covering the tech industry for a decade. As the Executive Editor of Endgadget and a regular guest on several major news outlets, she’s revered as an industry expert. In this interview with TST, she shares what makes her read a pitch, why she loves covering tech, and why you shouldn’t always […]

Get Your Startup In the News! Tips From PC Magazine’s, Rob Marvin

As the Assistant Editor of PC Magazine’s business section, Rob Marvin has covered nearly every type of business in the tech industry. TST recently interviewed Rob, and he shared insights into tech and VC trends, plus key tips for pitching like a pro. Rob Marvin Profile: Years as a journalist: 4 Number of emails / […]

Best practices for any media interview.

  So you have an interview lined up with the media. Now what? Well, you definitely don’t want to be unprepared for it. Typically you’ve probably done your research on the reporter to get enough to know what they cover but we always recommend covering your bases (and your a**) before the interview. Here are […]

Pitching journalists. 5 Tips to remember.

Pitching media has always been our forte and while the methods have changed here and there, the core of pitching remains the same. Diligence is what’s needed to get the job done. We often get people asking us how and why we are so successful at placing stories. While sometimes we make it look like […]

PR Myths uncovered

Many people think that public relations is a glamorous profession with a bunch of people “spin” stories, networking and eating/drinking at fancy restaurants. While there may be publicists like that out there, in general we beg to differ. In our world, PR people are the unsung heroes in the background that make your brand stand out (well the good […]

5 Tips To Get Your Next Press Release Covered

Do you ever wonder why no one is picking up your press release? It may not be that big of a mystery. While news about your company may be exciting, the positioning, messaging and real newsworthiness is very important to the media. Media is looking for a new perspective, innovation and something readable. While the […]