startups

How Startups Should Pitch A Journalist – Interview with Anthony Ha

As a Senior Writer at TechCrunch, Anthony Ha knows what makes a good story. He has put in over eight years as a journalist, including time as an award-winning government reporter in California. Anthony sat down with TST to share industry insights for connecting with journalists and creating stories that move readers past the headline. […]

Be personal, clear and concise…Pitching tips from Endgadget’s Dana Wollman

Dana Wollman has been covering the tech industry for a decade. As the Executive Editor of Endgadget and a regular guest on several major news outlets, she’s revered as an industry expert. In this interview with TST, she shares what makes her read a pitch, why she loves covering tech, and why you shouldn’t always […]

Get Your Startup In the News! Tips From PC Magazine’s, Rob Marvin

As the Assistant Editor of PC Magazine’s business section, Rob Marvin has covered nearly every type of business in the tech industry. TST recently interviewed Rob, and he shared insights into tech and VC trends, plus key tips for pitching like a pro. Rob Marvin Profile: Years as a journalist: 4 Number of emails / […]

6 Ways Startups Can Leverage Events For Media Coverage

I’ve worked with many startups that want to talk about news or tell me that they are going to an event in a similar time frame to major milestones or news. When I suggest that they take meetings at the event, many times they don’t even realize that you can strategically plan to use the […]

5 easy tips for your press release headline.

It’s not easy to grab people’s attention. It’s even harder to grab the attention of media targets that you want to get to write about you, your company or your product. A good place to start is the headline. Your headline should have key elements to grab attention and insight action. Here are 5 tips […]

Media doesn’t care about your (very important) press release/news. 5 reasons why.

Almost every startup has enough passion about their company to feel like it’s one of the greatest innovations on the market and sometimes. When the company is your life, we’ve found that sometimes it’s hard for clients to see outside that cloud. Its great for investor meetings and raising money, but when it comes to […]

5 Tips To Get Your Next Press Release Covered

Do you ever wonder why no one is picking up your press release? It may not be that big of a mystery. While news about your company may be exciting, the positioning, messaging and real newsworthiness is very important to the media. Media is looking for a new perspective, innovation and something readable. While the […]

5 ways startups can leverage CES without breaking the bank.

When November rolls around, rather than thinking about the holidays…We start thinking about CES. Every year there are new factors to think about and ways to leverage the excitement around the event. As a startup, the question we typically get asked is, is it worth it to go? Well if you’re a startup with a […]