writing

Be personal, clear and concise…Pitching tips from Endgadget’s Dana Wollman

Dana Wollman has been covering the tech industry for a decade. As the Executive Editor of Endgadget and a regular guest on several major news outlets, she’s revered as an industry expert. In this interview with TST, she shares what makes her read a pitch, why she loves covering tech, and why you shouldn’t always […]

5 Tips To Get Your Next Press Release Covered

Do you ever wonder why no one is picking up your press release? It may not be that big of a mystery. While news about your company may be exciting, the positioning, messaging and real newsworthiness is very important to the media. Media is looking for a new perspective, innovation and something readable. While the […]