Building case studies for PR

Building case studies for PR

Building a case study is a great marketing asset but did you know that it is also a critical asset for PR teams as well? We encourage our clients to work with customers and partners to build case studies that will help us highlight and showcase their awesome...
The Hot List: Startups reporters and how to get to them

The Hot List: Startups reporters and how to get to them

Before diving into the who…let’s talk a little about the how. How we approach journalists with our stories is even more important than identifying the reporter, because if you don’t come correct, you’ll never get a response. So, let’s review a few pitching basics...
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