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Six Ways To Establish Executive Thought Leadership
The format in which we execute public relations has shifted many times over the years, and so has reputation management for brands and personalities. For many, the idea of "thought leadership" has taken center stage. Not only brands but also their executives are...
Building case studies for PR
There is more than one way to skin a rabbit, or so I have heard. In the same way, there are several ways to get your customers to provide validation for the excellent services that you provide. Read this blog to get the most out of your next customer case study.
Is PR For Startups Really That Different?
This is a blog about how PR for Startups is not quite the same as PR for established brands. The tactics and speed by which startup PR navigates is very different. Learn how and why by reading this blog.
8 steps to scoring your dream Media coverage.
The evergreen question for any brand trying to get visibility is “how do I get an article in my target media outlet?” The target is different for everyone and targeting is an entirely different conversation. This guide is for those that know who and why they want to...
The Hot List: Startups reporters and how to get to them
Before diving into the who…let’s talk a little about the how. How we approach journalists with our stories is even more important than identifying the reporter, because if you don’t come correct, you’ll never get a response. So, let’s review a few pitching basics...
The Do’s and Don’ts of Chat GPT for PR
PR people are loving Chat-GPT just as much as anyone and for a short minute we thought it may even been a content creation killer, helping teams create content without input from communication experts. However, the truth is Chat GPT has simply become a useful research...
6 Tips to Create Content with SEO in Mind
Is Optimizing Your Content for Search Engines Really That Important? Absolutely! In fact, if you’re not creating content with search engine optimization (SEO) in mind, you’re giving up the opportunity to drive new traffic to your website. SEO is more than simply...
5 Tips to write an effective press release
The question comes around every so often: Is the press release dead? It’s not, but you may be using it the wrong way, and that’s going to cost you coverage. For many startups, a press release is the first foray into PR. It’s one of the most used PR strategies, but...
IS CROWDFUNDING RIGHT FOR ME? 5 THINGS TO CONSIDER BEFORE GETTING STARTED
So you’re thinking of crowdfunding your next launch because you’ve seen it be successful for other products or “competitors”, but how do you know if crowdfunding is right for you? It is not going to work for everyone and after working with more than four dozen...
GET PRESS FOR YOUR SALES: SUBMIT YOUR PRODUCTS FOR BLACK FRIDAY
Did you know that you can get press for your special sales? Holiday gift guides are not the only way to get product recognition during the holiday season. Consider all the holidays when you are pitching hard products during the holiday. That’s right, now that...