6 Tips to Create Content with SEO in Mind

6 Tips to Create Content with SEO in Mind

Is Optimizing Your Content for Search Engines Really That Important? Absolutely! In fact, if you’re not creating content with search engine optimization (SEO) in mind, you’re giving up the opportunity to drive new traffic to your website. SEO is more than simply...

5 Tips to write an effective press release

5 Tips to write an effective press release

The question comes around every so often: Is the press release dead?  It’s not, but you may be using it the wrong way, and that’s going to cost you coverage.  For many startups, a press release is the first foray into PR. It’s one of the most used PR strategies, but...

GET PRESS FOR YOUR SALES: SUBMIT YOUR PRODUCTS FOR BLACK FRIDAY

GET PRESS FOR YOUR SALES: SUBMIT YOUR PRODUCTS FOR BLACK FRIDAY

Did you know that you can get press for your special sales? Holiday gift guides are not the only way to get product recognition during the holiday season. Consider all the holidays when you are pitching hard products during the holiday. That’s right, now that...

10 CRITICAL TIPS ON NAVIGATING SUCCESS AT CES

10 CRITICAL TIPS ON NAVIGATING SUCCESS AT CES

It’s that special time of year where we start thinking of the consumer technology’s industry’s big show. C. E. S. That may strike fear into the hearts of some. To be honest, just thinking about it makes me tired, but it is one of the most exciting ways to kick off a...

5 THINGS TO KNOW ABOUT YOUR NEW PR JOB

5 THINGS TO KNOW ABOUT YOUR NEW PR JOB

So you want to work in public relations because you’ve heard so many exciting things about it, but do you REALLY know what it’s all about? Public relations can send you on a rollercoaster of emotions. It may also break you. This high-stress, fast-paced environment...

NAVIGATING IN-PERSON EVENTS IN THE NEW YEAR

NAVIGATING IN-PERSON EVENTS IN THE NEW YEAR

Wow...it’s been a confusing couple of years where we have been restricted across the world. We know we are still getting around all of our personal feelings about that, but in the meantime, the world is opening back up for in-person events, with many events having...

GETTING READY FOR GIVING TUESDAY

GETTING READY FOR GIVING TUESDAY

As we know in the Holiday circuit, Giving Tuesday comes around every Tuesday after Thanksgiving. This year it will be November 30th, so getting ready now is ideal. It can be another great time to generate buzz for your business. We have created some awesome charitable...

4 EVERGREEN PRESS RELEASE IDEAS

4 EVERGREEN PRESS RELEASE IDEAS

Sometimes you need a little push to make waves when you don’t have news. The secret is that the news is whatever you make it as long as it’s timely, relevant, and exciting. Now, we’re not telling you to make stuff up to generate a press release, that can definitely...

IS THE FUTURE OF PR IN PERIL

IS THE FUTURE OF PR IN PERIL

As a business that depends on clients' interest in being published and featured in the media, a talking point of prime importance is the reliability and future of the media. Of course, when it comes to our specialty in media relations, this is a critical conversation...

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