What is PR is a time-old question since it encompasses so much of the communications mix. There should really be no “typical” answer since every brand’s goals are different. The real answer is that the practice of public relations is constantly changing and deals with...

With the new year coming on so fast and furious, often we don’t have time to plan ahead. However, if you are getting an early start on preparing for the upcoming year and strategies that you want/need to have in place, you’ve come to the right place. And actually, you...

Sometimes the end of the year doesn’t quite go out with the bang that we suspect that it will. And with the start of a fresh new year, you want to establish the positioning of your brand and leadership early (while others are still pondering the year before ;). There...

Getting a job in PR may sound easy, but if you really want to get a true public relations agency experience, you have to be resourceful, proactive, detail-oriented, and communicative. Coming from a PR background in school, the transition to a PR agency was pretty...

As CES approached we weren’t really sure what to think. A week before the show Amazon, Google and Microsoft swiftly pulled out of the “big show” as COVID’s Omicron variant swept through the nation. With our team primed to attend and hold a press conference for our...

We’ve been focusing more and more on an integrated communications approach to public relations, marketing, social media, sales, and any department to do with marketing. Working smarter, not harder is the name of today’s game. It is critical to find ways to converge...

When you get started with a PR agency, you may not know what to expect. That’s why we decided to share some best practices and set expectations of what a PR agency really does and how they can support the growth in your business and reputation. Typical PR agencies are...

The question comes around every so often: Is the press release dead?  It’s not, but you may be using it the wrong way, and that’s going to cost you coverage. For many startups, a press release is the first foray into PR. It’s one of the most used PR strategies, but...

If you’re embarking on a crowdfunding campaign, there are so many nuts and bolts to driving success. Over the years, there have been many tools created to bolster the arsenal of any crowdfunding. We’ve put together a quick list of tools that you should make sure to...

Digital media and media relations is becoming increasingly noisy and it will be important to have a content strategy that will focus on targeting customers and goals in 2023. With a recession looming, brands are tightening their budgets, but here are four main reasons...