by Ronjini | Aug 17, 2023 | Content Development
Building a case study is a great marketing asset but did you know that it is also a critical asset for PR teams as well? We encourage our clients to work with customers and partners to build case studies that will help us highlight and showcase their awesome...
by Ronjini | Feb 6, 2023 | Content Development
Is Optimizing Your Content for Search Engines Really That Important? Absolutely! In fact, if you’re not creating content with search engine optimization (SEO) in mind, you’re giving up the opportunity to drive new traffic to your website. SEO is more than simply...
by Ronjini | Feb 6, 2023 | Content Development
The question comes around every so often: Is the press release dead? It’s not, but you may be using it the wrong way, and that’s going to cost you coverage. For many startups, a press release is the first foray into PR. It’s one of the most used PR strategies, but...
by Ronjini | Dec 28, 2022 | Content Development
The best validation for B2B businesses is their customers. Case studies make great press releases and I work with many companies that don’t even realize how often industry trade magazines are looking for content that validates product offerings, especially in the...
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