Building case studies for PR

Building case studies for PR

Building a case study is a great marketing asset but did you know that it is also a critical asset for PR teams as well? We encourage our clients to work with customers and partners to build case studies that will help us highlight and showcase their awesome...
6 Tips to Create Content with SEO in Mind

6 Tips to Create Content with SEO in Mind

Is Optimizing Your Content for Search Engines Really That Important? Absolutely! In fact, if you’re not creating content with search engine optimization (SEO) in mind, you’re giving up the opportunity to drive new traffic to your website. SEO is more than simply...
5 Tips to write an effective press release

5 Tips to write an effective press release

The question comes around every so often: Is the press release dead?  It’s not, but you may be using it the wrong way, and that’s going to cost you coverage.  For many startups, a press release is the first foray into PR. It’s one of the most used PR strategies, but...
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