How to write an effective press release

How to write an effective press release

Some people may say that the press release is dead. If you’ve heard my previous podcast on press releases you’ll know that I don’t prescribe to that school of thought, there has definitely been an evolution of the press release and how it’s used. These days press...
Building the Essential Press Kit

Building the Essential Press Kit

What Goes in it and Why?A press kit seems like a very typical and old school PR tactic, but it is essential for you to have one for easy media access. Ever-changing technology and communication techniques often keep us feeling that we have to invent something new and...
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