Is PR For Startups Really That Different?

There will be a time in your startup career that you will consider startup PR. As a PR pro that has been doing this for two decades, I can tell you that Startup PR and PR for big brands is different. The Silver Telegram first really got a solid taste of our startup culture when we began supporting Kickstarter and Indiegogo campaigns back in 2011. Talk about scrappy, fast and effective PR. With a crowdfunding campaign you have 30-45 days to make a big impact, sometimes making or breaking a company. That’s where we got most of our scrappy Startup PR chops nailed down.

That said, many of you may wonder if there is really a difference between a regular PR agency and one that has experience or focuses in startup PR. Well…let me tell you, there is. I have worked in both environments as well as in-house PR and each one has its own dynamic format and methodology.

Read my recent article in Forbes, Is PR For Startups Really that different? to learn more….