The format in which we execute public relations has shifted many times over the years, and so has reputation management for brands and personalities. For many, the idea of “thought leadership” has taken center stage. Not only brands but also their executives are starting to build online expertise as another layer of credibility to companies and executive profiles. Depending on what your ultimate goals are, you can pursue thought leadership. There are six that I have found to be effective…read more on on Forbes.com