by Ronjini Joshua | Apr 25, 2023 | PR Tools
Before diving into the who…let’s talk a little about the how. How we approach journalists with our stories is even more important than identifying the reporter, because if you don’t come correct, you’ll never get a response. So, let’s review a few pitching basics...
by brajeshjha108@gmail.com | Feb 6, 2023 | Content Development
The question comes around every so often: Is the press release dead? It’s not, but you may be using it the wrong way, and that’s going to cost you coverage. For many startups, a press release is the first foray into PR. It’s one of the most used PR strategies, but...
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