by Ronjini | Jul 14, 2023 | Media Relations, Public Relations
The evergreen question for any brand trying to get visibility is “how do I get an article in my target media outlet?” The target is different for everyone and targeting is an entirely different conversation. This guide is for those that know who and why they want to...
by Ronjini | Apr 25, 2023 | PR Tools
Before diving into the who…let’s talk a little about the how. How we approach journalists with our stories is even more important than identifying the reporter, because if you don’t come correct, you’ll never get a response. So, let’s review a few pitching basics...